Just a little backdrop so you can get the joke since you’re not all geeks like me: So there’s been a lot of talk in the web marketing world lately that short, direct, to-the-point marketing is not as effective online as it is in real life. Interestingly enough, the medium that people turn to for quick, fast, predigested information is the place where they expect to most be inundated with information overload before they’ll plunk down their cash. These days, it’s long copy writing that is the cat’s meow.

So mix the need for lots of coherent words that will inspire people to part with their fundage with no sleep and a fateful car ride, and what do you get? Something I might enjoy just a little too much.

Maybe I need sleep before I encounter a fateful car ride of my own.

This entry was posted on Monday, August 20th, 2007 at 11:01 pm
Posted in: Online, Work.

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